American political campaigns represent one of the largest and least efficient data ecosystems in the country. Across 60,000+ campaigns, 4,000 PACs, 75,000 501(c)(4)s, and countless committees, more than $30B is spent each cycle, but the industry still relies on blunt media buys, expensive manual polling, and consultants whose predictions often perform no better than chance.
What we discovered is not a lack of data, but a staggering abundance of it. Vast amounts of public political and behavioral data exist, but almost none of it is operationalized in a way that drives real, data-informed decision-making.
At Moonlight, our goal is to change that.
Our platform uses a proprietary algorithm built on top of public polling and open-source datasets to deliver real-time, personalized insights across more than 3,000 issues, all without client-specific polling. Campaigns gain a dynamic, continuously updated view of what persuadable voters care about and how their policy positions align.
The result is simple: data-driven persuasion, not guesswork. We empower campaigns to allocate resources intelligently, refine messaging, and shape policy in ways that meaningfully increase their ability to win.
Have questions or want to request a demo? Use our contact page and we’ll respond shortly.
